Once they’ve tried it out, Nelson said they seem to be hooked, especially loving the social aspect. It’s a quick and friendly sales pitch, he said, and while it doesn’t always work the first time, he added, “We’ve found many guests come back specifically to HyperBowl because they heard about it from our staff the last time they were in the center.” Rose Bowl ran a video ad campaign and staff greeted customers with: “Are you here to HyperBowl?” Nelson added that HyperBowling wasn’t initially easy to advertise since most people didn’t know what it was. When people walk into our center today, they say ‘Wow, I’ve never seen anything like this!’ HyperBowling does far more than cosmic bowling ever did, and it translates into more spending.” “We have beautiful deck lights that coordinate with lighting of the HyperBowling bumpers, plus the bright, fun and engaging HyperBowling graphics on the upper and lower monitors. ![]() The overall visual lighting experience is fantastic. “With HyperBowling as the anchor, there was a real shift in the environment. He attributed the growth directly to HyperBowling and the premium pricing that drove 20% of open play revenue. That trend continued until the business was shut down due to Covid-19.” “We also had substantial growth in food and beverage, shoe rental and arcade revenue. Revenue went up for the entire business, not just open bowling. “Within six months, our month-by-month total revenue was up 30% and gross profit was up 25% compared to the same period the prior year before HyperBowling. ![]() “We installed HyperBowling about a year before the pandemic hit,” Nelson said. HyperBowling creates a blend of vibrant intelligent lighting across the lanes and on the pins that is fully integrated into the bowling experience. From there, the business grew exponentially. The center later upgraded to the BES X Bowler Entertainment System, added CenterPunch deck lighting and the third attraction that Nelson had been searching for – HyperBowling. In ensuing years, the Rose Bowl underwent a complete renovation installing a new HVAC system, a new roof and a new redemption arcade with a cashless electronic card system. In 2009, the company replaced its antiquated automatic scoring system with new automatic scoring and purchased a new lane walker to provide the best lane conditions for their league bowlers. In 2008, he invested in the business and became a partial owner (and went on to fully purchase the center in 2012). Nelson, who grew up near the center and knew the family owners, was brought in as a pro-bono consultant to help the ownership reposition the center. In 2007, the center reached its lowest point with failing pinspotters and a physical facility in need of multiple costly repairs. With the eventual decline of the local automotive industry came a similar situation for the city and the center business. Three years later with business booming during the golden era of leagues, the center expanded to 28 lanes. Rose Bowl was founded in 1961 as a 16-lane traditional center in the Indiana Rust Belt. Revenue went up for the entire business, not just open bowling.” – John Nelson, owner, Rose Bowl Within six months, our month-by-month total revenue was up 30% and gross profit was up 25% compared to the same period the prior year before HyperBowling. It was exactly what I’d been looking for.” “We installed HyperBowling about a year before the pandemic hit. ![]() When I saw a video presentation of HyperBowling, I immediately signed up. “But I wasn’t willing to give up lanes to install another attraction. “For years I wanted a third entertainment option, beyond bowling and the arcade, to add to our facility to help grow the business,” he explained. John Nelson, owner of Rose Bowl in New Castle, Ind., has been using the system since 2019 when it became the fifth facility in the world to install HyperBowling on all of its lanes. Driven by the BES X Bowler Entertainment System, each game has its own unique set of challenges and levels, and includes video game elements like progressive levels, increasing difficulty, risk-reward decisions, high score and other accomplishments.įour different games provide a variety of challenges to fit different styles, skills and moods, QubicaAMF touts – and so do their customers. In HyperBowling, the lights on the bumpers create moving targets that players aim to hit or avoid, depending on the scenario. QubicaAMF calls its HyperBowling attraction “revolutionary,” in part because it is “built to extend the reach of bowling beyond the existing bowling population.” The system involves a new set of bowling games designed around an innovative bumper system that is installed directly on the bowling lane, which is then used as part of the game.
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